Store by Rolans Novikovs

Rolans Novikovs Designs The Strabo Store

Rolans Novikovs, the thinktank behind the award winning work Strabo - Store by Rolans Novikovs explicates, High Street brands constantly compete with each other to surprise and capture customers attention. This has lead to a business focused experience. Strabo store is to introduce a slight contrast to this modern philosophy of shopping. It is still very much focused on sales and profit, however with it's "less is more" approach, the emerging brand is interested to leave the customers with a memorable experience. An experience that allows to "breathe" when browsing and discovering this store, instead of being bombarded with racks of clothes and sales labels. .

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