Corporate Identity by Kiwon Lee

Kiwon Lee Exhibits The Yanolja Corporate Identity Corporate Identity

Kiwon Lee, the thinktank behind the displayed project Corporate Identity:Yanolja Corporate Identity by Kiwon Lee points out, Yanolja is Seoul based no.1 travel information platform which means “Hey, Let’s play” in Korean language. The logotype is designed with san-serif font in order to express simple, practical impression. By using lower case letters it can deliver a playful and rhythmic image compared to applying bold upper case. The space between each letters is revised exquisitely to avoid optical illusion and it increased legibility even in small size of logotype. We carefully picked vivid and bright neon colors and used complementary combinations to deliver extremely fun and popping images. .

Corporate Identity by Kiwon Lee Images:

VIA: http://competition.adesignaward.com/design.php?ID=52203

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